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Runly Updates #71
Last week we sent out a customer survey to get some feedback and learn more from our customers about who they are and why they run. It can be quite daunting to receive feedback en masse. Your heart sinks a little bit while it builds up the courage to read through each piece of feedback. In fact, I haven't even gotten through every response yet!
Founder's Update #70
This week I took the time do a little bit of writing. In a world dominated by thirty-second TikToks and attention-grabbing Reels, it's refreshing to slow down and dive into the more nuanced details. "Day in a life" videos have surged in popularity, showcasing the fascinating routines of people with unique jobs and lifestyles.
The Runly Logo Explained
It occurred to me this week that many would not know what the Runly logo is. This thought came about in a few ways; firstly it was brought up in the Team Runly Strava group. Is it a bull? Someone said it looked like a running route - fitting for a Strava post. At a similar time I also had someone email asking what it represented. And just a week or two at an event someone asked if it was a fox. Well, none of those are true.
Sale, Copycats & Big Strava Numbers!
I think some people thrive where it's calm, where you can think, plan and take an extra second to breathe. Not me, I find calm in the chaos. Events, marketing campaigns, product design, product releases and engaging with the community. Here is what has been happening behind the scenes this week:
Trail Mara, Mid-Year Sale & Amazing Responses!
It's been a busy week at HQ! Let me break it down for you.
Seasonality, Conversations & New Events
I've got a question for you. Do you think running is seasonal? I've been told this a number of times heading into the Australian winter. But I'm undecided on whether it's true or not.
We've Run Out Of Cash
Okay, sorry about the dramatic subject line 😅 I promise you we're good. Let me explain. I've always said this newsletter is about giving you a real behind the scenes of the brand. Not just the fun stuff. Or the new stuff. Or the shiny stuff. Everything. Well, we've run out of cash.
Well, have I got a story to tell you.
Hey guys! Grab a cup of tea, I've got a story. This happened a couple of days ago. I've been sweating on stock to arrive so that we can send out the big batch of pre-orders that are due. It's been weighing on me for weeks. ...
