Big news tomorrow + official race socks 🔥

RUNLY NEWSLETTER #148
June 3rd 2026
 
Robbie here, Runly founder.

If you've been a long-time reader of this founder email, you might be looking at your watch and thinking 'wait, it's not Thursday?'.

See, I usually send this founder newsletter every fortnight on a Thursday. But I had to send it a day early this week because I've got to keep the airwaves open for tomorrow.. we are finally revealing our brand new Performance Sock collection!

I have been mentioning it in this newsletter for several months now. There has been so much development that has gone into this new range, so I am keen to finally get it out there.

Keep an eye on your inbox tomorrow.

It will be revealed tomorrow, and will be live and available to purchase on the website this Monday the 8th of June. All details in tomorrow's email.

I am really happy with how they have turned out, and the early feedback has been fantastic.

I was trying to calculate the other day just how many sample iterations it took to get here for the new socks.

I think it's around 40-50 actual product iterations.

That is a lot of small changes and improvements.

The key with this sock is the performance blend. Unlike many socks, which have one main material, we have blended the best materials to function in the correct position on the sock.

I won't say anymore for now, other than I am very excited.

But I will show you this one photo from our recent photoshoot to give you an early teaser:

This Saturday we are heading to Run Forrest - one of Victoria's most iconic trail races.

It will be a pleasure to be activating at the race, but we are also one of the sponsors! Podium finishers of the main race will be receiving Runly vests as their prize, plus we have created the official running socks for the event!

I wish I could show you a picture, but it would give away the design of our new Performance Collection!

If you're heading to Run Forrest, the official race socks will be available exclusively on Race Day. Very limited numbers.

That's all for this week.

Run well,
Robbie