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Sale, Copycats & Big Strava Numbers!
I think some people thrive where it's calm, where you can think, plan and take an extra second to breathe. Not me, I find calm in the chaos. Events, marketing campaigns, product design, product releases and engaging with the community. Here is what has been happening behind the scenes this week:
Trail Mara, Mid-Year Sale & Amazing Responses!
It's been a busy week at HQ! Let me break it down for you.
Seasonality, Conversations & New Events
I've got a question for you. Do you think running is seasonal? I've been told this a number of times heading into the Australian winter. But I'm undecided on whether it's true or not.
We've Run Out Of Cash
Okay, sorry about the dramatic subject line 😅 I promise you we're good. Let me explain. I've always said this newsletter is about giving you a real behind the scenes of the brand. Not just the fun stuff. Or the new stuff. Or the shiny stuff. Everything. Well, we've run out of cash.
Well, have I got a story to tell you.
Hey guys! Grab a cup of tea, I've got a story. This happened a couple of days ago. I've been sweating on stock to arrive so that we can send out the big batch of pre-orders that are due. It's been weighing on me for weeks. ...
Runly In Scandinavia?
Well, here's something you probably weren't expecting in this week's founder update. Over the last couple of months, but more frequently in the last couple of weeks we've been testing the waters on some international markets. Could Runly be sold worldwide? Why not, right?
This is not as big as you might think it is.
After a couple of interesting discussions this week it occurred to me that sometimes the perception of Runly right now is that it's much bigger than it is. This week I've spoken to both external people in events and retail and they both mentioned how big Runly had become. I also spoke with a close friend who had the perception that Runly was huge. That was really interesting to me, because it's not ha.
Insight Into How I Create New Products
At any given time, I'm probably working on 3-6 different products in the background. The reality is that maybe 50% or more don't make the cut. Last week for example, I had been working on a new product for months. We had iterated the design 5-6 times. Sampled. Tested. But we just couldn't get it exactly how we wanted. So we cut it. One step back, two steps forward. Could we have released that product?
